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Who we areSwedish Match is dedicated to the improvement of public health by offering attractive alternatives to cigarettes. Some of our well-known brands are ZYN (nicotine pouches) and General (Snus).The company became part of Philip Morris International (PMI) in 2023, and its products are now the cornerstone of the global and newly formed Category for Oral Smoke-free Products. The Oral Smoke-free Category is managed from the headquarters of Swedish Match in central Stockholm with the CEO of Swedish Match as the Category President. Swedish Match with the Lights Division is also the market leader for matches in many markets with brands like Solstickan and Fiat Lux and has strong market positions for lighters with the brand Cricket in many countries throughout the world.

Swedish match lights divisionPhilip morris internationalFlights divisionOral smoke freeOral smoke free categorySwedish matchFiat luxLegal counselOral smokefree categorySmoke free futureVice presidentAssociate general counsel swedishLaws degree