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Fiat Chrysler, Peugeot shareholders vote on merger
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Ferrari struts its stuff on the catwalk, on the catwalk, yeah
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Stellantis Says It s Sticking By Chrysler. Should It?
In the sprawling new Stellantis empire, it might make sense for some brands to die so that others may live. Does the herd need culling?
From the April 2021 issue of Car and Driver
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Like Mad Men s fictional merger of clumsily surnamed ad agencies, Fiat Chrysler Automobiles and Peugeot S.A. (PSA Group) have united their agglomeration of brands to produce a new corporation: Stellantis. That name would have Don Draper reaching for his Canadian Club; it s more redolent of erectile-dysfunction ads than of anything automotive. But in a world with a hard-on for mergers and shareholders, the new company valued at $52 billion when formed brings the same old problems. First, what to do about stragglers such as Chrysler, Dodge, Fiat, Alfa Romeo, Maserati, Lancia, Opel, DS, and Vauxhall. Some of these legacy brands, defenseless aga