Jeep sales are up 36 percent there.
We ve already noted that the Jeep brand is staking its claim in Japan. Now Q1 sales are in and the brand is up again, 36% in March over last year. The early adopters are expectedly, the young. I like outdoor activities and I was looking for a car that has high horsepower and can carry a lot of baggage, said 24-year-old Tsubasa Imai, who just bought a Jeep Grand Cherokee. There also aren t too many cars in Japan that can tow a boat as well as look cool.
Jeep sales are expected to increase 5% this year to more than 15,000 units, said Hitoshi Ushikubo, the head of sales at Fiat Chrysler Japan, in an interview Monday. Automotive News notes that Fiat Chrysler Japan has yet to be merged with Peugeot in the company. But it will eventually fall under the new Stellantis name.
Apr 8, 2021
While American-branded cars have historically struggled in Japan, Jeep looks to be gaining popularity, particularly among younger buyers.
Sales of the the rugged-looking SUV in the country are expected to increase 10% this year to more than 15,000 units, Hitoshi Ushikubo, the head of sales at Fiat Chrysler Japan, said in an interview Monday. Fiat Chrysler Japan has yet to be officially merged with the Japan office of Peugeot SA to come under the new Stellantis NV umbrella.
Shoppers in Japan have typically opted for smaller cars with high fuel efficiency, one reason why Ford Motor Co. ended up leaving the country in 2016. But Jeep has managed to retain a loyal customer base. Now, amid the coronavirus pandemic, more young people are taking an interest in the cars, drawn by their ability to handle all sorts of outdoor terrain.
Jeep Sales Rise in Japan as Young People Warm to Brand msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
2020 was a banner year for Jeep sales in Japan and it only expects things to get better in 2021.
The market has officially become the best for Wranglers sales outside of North America and is the brand’s sixth-biggest global market. That despite a historical trend of U.S. brands struggling in Japan.
With sales rising 1.7% in 2020 despite the pandemic, last year was the seventh in a row in which Jeep reached record-levels in the nation. Better still, sales are looking good so far this year.
The brand sold 1,925 cars last month, up 36% from March 2020. Although that increase was helped by the coronavirus, Jeep still anticipates that sales will top 15,000 this year, making 2021 the eighth year of growing sales in a row.
Jeep Sales Climbing in Japan as Younger People Warm to the Brand
Shiho Takezawa and Masatsugu Horie, Bloomberg News Jeep Renegade sports utility vehicles. , Bloomberg
(Bloomberg) While American-branded cars have historically struggled in Japan, Jeep, the rugged-looking sports utility vehicle, looks to be gaining popularity, particularly among younger buyers.
Jeep sales in the Asian nation are expected to increase 5% this year to more than 15,000 units, Hitoshi Ushikubo, the head of sales at Fiat Chrysler Japan, said in an interview Monday. Fiat Chrysler Japan is yet to be officially merged with the Japan office of Peugeot SA and come under the new Stellantis NV umbrella.