Sapphire Foods: As consumer preference for lower-priced products and regional brands continues to rise, large quick-service restaurant chains in India are localising their menus. KFC India and Burger King have increased focus on lower-price points starting at Rs 99.
As consumer preference for lower-priced products and regional brands continues to rise, large quick-service restaurant chains in India are localising their menus. KFC India and Burger King have increased focus on lower-price points starting at Rs 99.