(Photo : Investing in an Aerogarden: important considerations to make) Many people suggest that the younger generation is more socially aware and has sustainable development goal-oriented action, said Tomomi Yamane, a researcher with Hiroshima University s Network for Education and Study on Peace and Sustainability (NERPS). We provide new evidence that the younger generation favors a sustainable lifestyle to the older generation in this report. Younger workers are therefore able to forego income to work with businesses that are committed to the SDGs.
The first poll, conducted in 2019 and 2020 with a national adult sample of 12,098 adults from all generations, showed that those aged 18 to 30 were much more likely to value and adopt sustainable practices, such as spending more on sustainably manufactured goods.
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