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What ails India s festival advertising?

Buckling under the weight of trolls, boycott calls, and the mere seconds of airtime, the festival ads lack lustre, finesse, and fun.

Mudra matthewKunj shahAnupama ramaswamyRahul matthewMudra groupIndian premier leagueBharat matrimonyHavas worldwide indiaFestival advertising

Mia by Tanishq launches #ThisIsMe campaign to celebrate women

The campaign film gives a sneak peek into the lives of 7 unique personalities who believe in rejoicing every expression that celebrates themselves.

Melvin jacobSaru mukherjeeAsha rokaShyamala ramananAnuja deoraQueen androRiza rejiSakshi sindhwaniFamous innovationsMia by tanishqAd campaignFestival advertising

Seeking Kunj Shah: the chief of Amazon India s creative empire

She speaks about her experience of working across ad agencies for 18 years and then joining the tech behemoth amid a lockdown.

Raksha bandhanKunj shahLeo burnettGlobe buildingAcronym centralAmazon primeAmazon payAmazon fashionDay oneDiwali advertisingFestival advertisingThe great indian festival

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