since it takes about a decade to grow the tree, the demand is much higher for the supply that s available. then add in increased costs for fertilize e fuel and labor shortages, and it all makes for a challenging time. even fake trees are harder to come by thanks to the supply chain shortage. but when it comes to selling the trees he grows for retail, richardson is not letting any of that slow him down. keeping his sense of humor along the way. i think you can look around and see our quality is pretty good and as a grower, you keep that quality and sell somebody else all the ugly ones. reporter: when looking for that perfect tree is that you might have to spend a little more than in years past. actually cost is up so the price has to be up a little bit. reporter: so the key to finding that perfect tree, start early, have patience, and expect to pay a little more. skinny or a fat tree, that is the annual question this time of year. today is one of the busiest