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Finsbury Food Group has detailed a three-year extension to its long-term partnership with the chocolatier Thorntons, a collaboration that has driven the celebration cake market for the past 20 years.
Finsbury has developed a range of premium products through a licensing arrangement with the Thorntons business. Thorntons full cake range with Finsbury includes celebration cakes, including classic flavours such as sticky toffee and triple layer chocolate, cupcake platters, FTG Bars and the much-loved Bites, designed to make bitesize moments special, with flavours ranging from chocolate fudge brownie to caramel shortcake made with Thorntons’ traditional recipe toffee sauce.
The businesses will continue to work together until 2023, with future developments including the launch of treat bars, and further updates to the bites ranges, including seasonal, and cupcake platters.