The Standard hotel on the Sunset Strip in West Hollywood is scheduled to close Friday, 22 years after opening with the financial support of such stars as Leonardo DiCaprio, Cameron Diaz and Benicio del Toro.
The location was the first that hotelier Andre Balazs opened in the Standard chain of boutique hotels. The brand, with its irreverent upside-down logo, cultivated a casual, cool, celebrity-studded ambience. The chain grew to six locations in the Los Angeles area, New York, Miami and London, and it operates under parent company Standard International. Balazs stepped down as the company s chairman in 2017.
A Standard International representative said Thursday that the holder of the building s lease exercised its option to raise the lease price in 2019 and that the increase has rendered it unsustainable to operate the hotel. She said the hotel tried to renegotiate.
The Pool Deck at The Standard, West Hollywood.
The Standard hotel on the Sunset Strip in West Hollywood, US is scheduled to close on Friday, 22 years after opening with the financial support of such stars as Leonardo DiCaprio, Cameron Diaz and Benicio del Toro. The location was the first that hotelier Andre Balazs opened in the Standard chain of boutique hotels. The brand, with its irreverent upside-down logo, cultivated a casual, cool, celebrity-studded ambience. The chain grew to six locations in the Los Angeles area, New York, Miami and London, and it operates under parent company Standard International. Balazs stepped down as the company’s chairman in 2017.
The Standard, Hollywood will close indefinitely because a significant increase to its lease makes operating the property impossible, the boutique hotel announced this week.
The Standard, Hollywood will close indefinitely on Friday because a significant increase to its lease makes operating the property impossible, the boutique.
By City News Service
Jan 22, 2021
WEST HOLLYWOOD (CNS) - The Standard, Hollywood will close indefinitely today because a significant increase to its lease makes operating the property impossible, the boutique hotel announced.
The hotel on the Sunset Strip in West Hollywood founded 22 years ago was the first in the Standard International chain which also consists of hotels in downtown Los Angeles, New York City, Miami Beach, Florida, London and Maldives in South Asia.
The Standard was known for its celebrity clientele – Leonardo DiCaprio, Cameron Diaz and Benicio del Toro were early financial backers – its design, the scene around its pool, surrounded by blue artificial turf, night clubs and musical performances.