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Cariuma Collaborates with Surfer Gerry Lopez
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Circular Sneakers Need an All-Hands-on-Deck Approach
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Alana Blanchard, Kelia Moniz, Gerry Lopez, Jack Freestone, Jamie O’Brien, and Italo Ferreira, all sporting Cariuma Shoes. Image: Cariuma
For a brand, a solid roster of athletes is just about the best marketing it can have. Fans trust their favorite athletes, after all, and often the athletes have a larger following than the brand itself. But it can be exceedingly hard for a relatively new company to build a team with any real pull athletes need to eat, and established companies often have way more cash to slop around the marketplace, regardless of the quality of the product. That’s why I was so surprised when I got an email from a little shoe brand out of Brazil that I’d never heard of. Founded in 2018, Cariuma already has one of the most solid, well-rounded surf rosters out there. Gerry Lopez, Kai Lenny, Jamie O’Brien, Italo Ferreira, Kelia Moniz, Alana Blanchard, and Jack Freestone have all signed on the dotted line as part of the team a ridiculously-g
Dec 27, 2020
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Brazillian sustainable shoe brand, Cariuma is pleased to announce that multi-hyphenate modern-day waterman.Kai Lenny, has joined their surf roster. Cariuma is thrilled to welcome Kai to the family as his deep commitment to sustainability and the protection of our planet aligns perfectly with the brands’ mission to create a mindful surf team focused on conscious living.
Kai is joining the iconic Gerry Lopez @gerrylopezsurfboard, Italo Ferreira @italoferreira, Jack Freestone @Jackfreestone, Alana Blanchard @alanablanchard, Jamie O’Brien (JOB) Jamie O’Brien, and Kelia Moniz @keliamoniz on the newly formed Cariuma surf team.
As a brand, Cariuma was born on the beaches of Brazil with co-founders David Python and Fernando Porto using their shared heritage growing up in Brazil and a common respect for the ocean as a basis for the sustainable sneaker brand and the brand ethos of creating better for the earth product. Both surfers themselves, they have a real co