Mariana Rodríguez, a Mexican mega-influencer, lives a lot like a Kardashian, with a life filled with wealth, beauty, and privilege. She draws people from all walks of life into a world of fashion, luxurious holiday spots, and fitness routines while establishing herself as an alluring brand, garnering a following of 1.6 million on Instagram. Her fame led to one of her biggest successes, the creation of her own makeup line, which was quickly superseded by a much bigger project with considerably higher stakes: seeking to make her husband governor of Nuevo León, the prosperous northern state.
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As Mexicans prepare to vote in their country’s largest midterm elections on Sunday, this 25-year-old influencer is proving just how powerful the use of social media has become as a political weapon. Rodríguez is campaigning for her husband, Samuel García, the 33-year-old former federal senator running as a candidate of the nontraditional Movimiento Ciudadano party. Through Inst