jay-z and samsung joined together. it s like the big bang. it s great. he s already won as far as i m concerned. my 7-year-old was already talking abouá the commercial this morning. i happened to have been watching this because i was watching the finals. to see those titans of music, rick ruben and ferel it s like you re in the studio with them. you re already invested. look at you, rick ruben and ferell. it s true. you see rick ruben. this guy on the couch. you feel like, oh, wait, i m in there. who doesn t want to i don t have a samsung. i will tell you that. i do not have one. but i will think again about it. in that respect i think that they both kind of win in terms of branding. jay-z looks cool. àas he said, he s the wild, wil west. who knows. maybe this will work. maybe it won t. but i m going to try it. which is something he s always been on the forefront. chri was watching the finals too.
guys who want to go on safari. guys who have ranches and coyote or ferel hoggish shoes. for sporting purposes. josh, you hear that? it s for sporting purposes. does it still make you nervous. yeah, well, look, i want to commend jason on the great use of technology. i just think the industry has been completely innovated for lethality. this is one more example. i wish they would innovate for safety a little more. we just saw recently a 4-year-old shoot his father who was in the law enforcement by accident. i d love to see some of this technology used to make safer, smarter, more protective firearms. what is the safety, jason? i read about password protected scope. tell me about that. so, you know, from a proliferation perspective, every owner when they store their firearm has the option to enter into a four digit passcode much like they would do on their phone if they don t want their phone to be used by someone else. it locks out the advanced functionality. it s an option we gi