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General Mills Acquires Pet Health Brand

This brings new health-focused offerings to General Mills’ pet portfolio.

General Mills (GIS) Acquires Fera Pets, Inc

General Mills (GIS) Acquires Fera Pets, Inc
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General Mills grows into pet supplement business with acquisition of Fera Pets Inc

General Mills Inc. said Thursday it agreed to pay an undisclosed amount to buy Fera Pets Inc., as it moves into the pet supplement market. General Mills said.

General Mills Announces Acquisition Of Fera Pets

General Mills, Inc. (GIS) announced the acquisition of Fera Pets, Inc., a vet-founded pet supplement company. General Mills noted that this represents its first step into the pet supplement category and first acquisition by newly launched growth equity fund.

General Mills Announces Acquisition Of Fera Pets

General Mills Announces Acquisition Of Fera Pets
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