Fendi Wins at Shanghai High People’s Court in Outlet Reseller Case Wednesday, March 10, 2021
On March 4, 2021, the Shanghai High People’s Court announced a ruling in favor of the Italian fashion brand Fendi Co., Ltd., which was established in 1925 and later acquired by LVMH Group. Fendi had sued Pioneer Capital Outlets (Kunshan) Commercial Development Co., Ltd. (首创奥特莱斯（昆山）商业开发有限公司) and Shanghai Yilang International Trade Co., Ltd. (上海益朗国际贸易有限公司) for trademark infringement and unfair competition over the use of the Fendi name on storefronts and marketing material. Despite only reselling authentic Fendi products, the Court found the two defendants infringed Fendi’s service mark G1130243, which constituted unfair competition. The Court awarded 350,000 RMB (~$53,760) and Yilang closed the shops in question.