Expert Speak: Now Is the Time to Switch to Organic and Clean Beauty
by Aishwarya Acharya | December 29, 2020, 17:35 IST
The year 2020 witnessed conversations and discussions around what we consume and how it affects the environment and what’s sustainable and what’s not. Surprisingly, these conversations were not just restricted to food and clothing, but also took over the beauty and cosmetics industry. Thus the term ‘clean beauty’ took centre stage.
What Is Clean Beauty?
Image: Shutterstock
We hear words like ‘natural’, ‘organic’, ‘parabens-free’ or ‘vegan’ when we come across a brand and its products; these terms go interchangeable with clean beauty. In simple words, clean beauty generally refers to skincare, makeup and personal care products that are formulated with natural, botanically-derived ingredients and formulated without toxic or questionable ingredients that can have a negative impact on our health and the environment.