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Share On Tuesday, Transform Middle East and Africa, the only global platform that recognises agencies and creative teams exhibiting exemplary work in brand strategy and development globally, celebrated brand and design agencies at a gala dinner held in Dubai. Held annually in London, Dubai, New York, Shanghai, Stockholm, and Sydney, each entry for the 2021 edition was examined by a panel featuring TikTok, BMW Group, and Toyota UAE. At the Awards, globally recognized as the “Grammy of brand industry, Arden & Newton, the Lagos-based brand strategy consultancy, emerged as the only African brand agency to win gold in the corporate rebrand strategy category, and two bronze awards in the “Best Naming Strategy” and “Best strategic or creative development of a new brand” categories.

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