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by Tyler Durden In the modern digital world, social media reach is power. The people with the most followers on Twitter, for example, have a massive platform to spread their messages, while those with large, engaged followings on Instagram are an advertiser’s dream sponsor partner. Social media can also be an equalizer of power. As Visual Capitalist s Omri Wallach notes, while it’s true that many celebrities boast large followings across platforms, social media has also enabled previously unknown personalities to turn YouTube or TikTok fame into veritable star power and influence. Who has the biggest reach across the entire social media universe? Instead of looking at who has the most followers on Instagram, Twitter, or other networks, we ranked the most-followed personalities across all major platforms combined.

Youtubers whindersson nunes batistaDonald trumpCharli damelioBarack obamaFelix pewdiepie kjellbergNarendra modiOmri wallachCristiano ronaldoVisual capitalistMost overall followersGenerational power reportMost followersCharlid amelioPrime minister narendra modiGenerational lookSocial media