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Half-Sibling Revelry
By Michael Alberty
Merlot is so Napa. The grape doesn’t belong in the Willamette Valley, right? Felix Madrid, owner of
Carlton is where farm, industry and community unite to grow, sell and drink Pinot Noir. It is the last place you would expect a Merlot outbreak. Madrid’s new Merlot-Malbec blend might just change that.
Madrid is no neophyte looking to make his name by toppling King Pinot. He came to the Willamette Valley in 1990 when Dick Erath invited him to become a cellar master. Madrid filled his own vineyard in Carlton with Pinot Noir a year later.