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The ‘Swiss’ brand is adequately protected The Federal Council Bern, 18.12.2020 - The legal criteria for the long-term protection of ‘Swissness’ are fulfilling their purpose. This has been confirmed in studies commissioned by the Federal Council. They are adding value to the Swiss economy and are also leading to a decrease in cases of ‘Swissness’ misuse, particularly within Switzerland. However, in a report approved on 18 December 2020, the Federal Council sees potential for action in enforcement abroad and in dealing with the exceptions for foodstuffs. Since 1 January 2017, statutory regulations have been in force for products and services that producers wish to advertise with the Swiss cross or Swiss Made, for example. The aim of these regulations is to better protect the ‘Swiss’ brand from free riders and to secure an important long-term competitive advantage for companies that manufacture in Switzerland.

Felix addorDepartment of justiceSwiss federal institute of intellectual propertyOffice for agricultureInformation serviceFederal councilSwiss madeSwiss federal instituteIntellectual propertyFederal officeDeputy director generalFederal instituteதுறை ஆஃப் நீதிசுவிஸ் கூட்டாட்சியின் நிறுவனம் ஆஃப் அறிவுசார் ப்ராபர்டீதகவல் சேவைகூட்டாட்சியின் சபை