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Creative 31 Add to collection Clean energy innovation from E-Dina set to light up communities lacking electricity across the world Colombian renewable energy start-up E-Dina and WPP’s Wunderman Thompson Colombia have today launched WaterLight, a revolutionary device which turns a simple natural resource – salt water – into life-changing electrical power. The pioneering product was developed in response to a set of sobering statistics: despite progress on global energy targets, the World Health Organization reports that 840 million people are currently without access to electricity, hindering their ability to work beyond daylight hours, carry out essential tasks and stay connected to the wider world. With electricity demand expected to increase by 70% by 2035, and traditional fossil fuels estimated to be depleted in the next 52 years, this innovative new solution is urgently needed.

La guajiraSierra leoneFelipe santanaDaniel bonnerNatalia greccoAlejandra duarteDaniel payanGustavo tovarLukas vergelWunderman thompsonRuiz pinedaJalid fortezaIrene rojasHector andrJairo castiblancoPaula lozano