provide that support. sam, are companies looking at expanding into this area? i really would hope that they are, because if they don t, they are going to miss out. this is a very discerning population. the midlife woman, according to forbes, we re super consumers. we control the majority of the household spend and we have money to spend. we also, one of the lovely things about getting a bit older, we also know what we want. we are tired of feeling underserved and overlooked. so those of us that are engaged with this topic will seek out those brands that are listening to us, that are representing us authentically with their marketing. and they are seeing us and they are providing the solutions with great signposting that we are looking for. sam simister, thank you so much. a real pleasure having you on the show. thanks for your time and we ll talk to you soon. thank you so much for having me. one company which has invested
have a responsibility, in our view, to do more, to educate and to provide that support. sam, are companies looking at expanding into this area. i really would hope that they are, because if they don t, they are going to miss out. this is a very discerning population. the midlife woman, according to forbes, we re super consumers. we control the majority of the household spend and we have money to spend. we also one of the lovely things about getting a bit older, we also know what we want. we are tired of feeling underserved and overlooked. so those of us that are engaged with this topic will seek out those brands that are listening to us, that are representing us authentically with their marketing. and they are seeing us and they are providing the solutions with great signposting that we are looking for. sam simister, thank you so much.