HUNTINGTON — Smoothie King, the international chain founded in Louisiana in 1973 and based in Texas, opened its Huntington location Tuesday with a grand opening celebration and ribbon-cutting ceremony hosted
Smoothie King strayed from its health-conscious origins and gained a reputation for sugary drinks packed with artificial colors and flavors. But that era is dead, according to chief marketing officer Rebecca Miller. The brand is investing big in cleaner ingredients, product offerings that speak to consumers’ unique fitness and wellness goals, and new models of business including a just-launched smoothie subscription service.