Learn to look past clever marketing and how to read pet food labels. Understand which ingredients to avoid to keep your furry little friends healthy and happy.
By Mike Foster, founder and creative director, Straight Forward.2021-02-22T08:59:00+00:00
Lockdown has profoundly affected our buying habits as a country – most notably, the pet owner market. One-third of young adults aged 24 to 35 now have a pet in their household, according to a Covid-19 survey from Pet Food Manufacturers’ Association. This rise in younger pet owners means millennials are now the largest segment of pet owners.
Millennials, who turn 25-40 years old this year, are a generation known for their passion for sustainable products and their love of everything digital.
They are familiar with on-demand services – Amazon Prime, Netflix, YouTube. They’re savvier online than your baby boomer or generation X customer: they shop differently, and they think differently.