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The Anti-Vaccination Infodemic on Social Media: A Behavioral Analysis

Institute of Biomedical Ethics and History of Medicine, University of Zurich In this historical time, it is imperative to understand the reasons of vaccine hesitancy, and to find effective strategies to dismantle the rhetoric of anti-vaccination supporters. As of this writing, there is hope that vaccination can help halt the ongoing COVID-19 pandemic. However, the anti-vaccination movement has been on the rise, spreading online misinformation about vaccine safety and causing a reduction in vaccination rates worldwide. This study sought to identify potential communication strategies for use by healthcare organisations and professionals to decrease the spread of vaccine misinformation by quantitatively analysing the online behaviour of Twitter users.

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