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Younger consumers drive Burberry s sales rebound despite Xinjiang cotton boycott Details 19 July 2021 Burberry s sales in Asia Pacific witnessed a rebound during the first quarter of its financial year (Q1 FY22) driven by new, local and young customers buying across its core categories including handbags and trench coats. Sales for the region was up 27% year-on-year and up 7% compared to 2019, Burberry said in its financial statement. Despite the Xinjiang cotton row earlier this year and the calls to boycott Burberry in Mainland China, the brand witnessed continued strong growth in the country as well as in South Korea. Burberry added that sales in Mainland China increased more than 55% and South Korea more than 90% compared to pre-pandemic levels.

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