they re still selling popcorn and the seats are still full. the movie seats and theaters up 14%. some of the studios, when they flop they flop big. barbie, flopping here a little bit? on the losing end of the popularity contest. you know, she s had a great run. 54 years. but four consecutive quarters of slowing growth. this is a fascinating and smart move by mattel. who is she displaced by? goth barbies. they have a little vampire theme going on. tag lines make your dreams come true is make your fears come true. there s interactive components. instead of a yearbook there s a fear book. you get the idea. a lot of components is certainly a toy trend. and the industry is going online. as kids become more tech savvy. and overall age compression.