right? fdr wasn t the first in radio but he re-invented it. barack obama really the first twitter president, came under him but trump defined himself. social media going forward in politics, no putting that toothpaste back in the tube. right? whether somebody does it as combatively as this man, this sort of fire hose, raw unfiltered id, seemed unlikely. the more criticism he gets, seems the more defiant about his twitter. exactly. goes back, i think it s in his dna. his father fred trump raised him to believe the worst thing than bankruptcy is obscurity. his father used to drop leaflets announcing his building projects over the city. like the early tweet? right? so he has this innate sense and in all the years in new york tabloids of working the press, going around the press, and this idea that this machine that jack dorsey built in 2006, when the press was falling out of the top 50, created this perfect storm with man, message and machine. can t wait to see it. great to see you.