Ventes and Picsart rolled out a 5-day Tanishq Challenge where creators were challenged to use various backgrounds and a Tanishq necklace to make creative edits.
The creative editing challenge on PicsArt in India hit 80 million views
23 Feb, 2021 - 04:06 PM IST | By indiantelevision.com Team
MUMBAI: PicsArt, through Ventes Avenues, undertook a social media campaign for Myntra to boost engagement with the latter’s audience, during its six-day End of Reason Sale (EORS) held in December 2020.
For the 13th edition of the EORS, Myntra was exploring options to boost engagement and brand awareness in an innovative way. The main objective of the PicsArt-Myntra campaign was to engage customers while leaving a lasting impression in their minds during EORS. This was a one-of-a-kind activity, where Myntra had two ‘replays’ integrated on the PicsArt app. A ‘replay’ is a step-by-step guide that allows users to recreate an entire series of professional editing effects on their images.
Case study: How PicsArt helped Myntra elevate customer engagement during EORS 13
The creative editing challenge on PicsArt in India hit 80 million views Delhi, February 18, 2021
PicsArt, through Ventes Avenues (Ventes Avenues represents PicsArt) undertook a social media campaign for Myntra to boost engagement with the latterâs audience, during its six-day EORS (End of Reason Sale), held in December 2020.
Over the years, Myntraâs EORS has become a marquee fashion event for the industry and the 13th edition of the fashion event, that offered shoppers special deals and value offers to end the year on a cheerful and positive note, was no different. For the event, Myntra was exploring options to boost engagement and brand awareness in an innovative way. With its limitless creative features, socially active young audience, and strong community, PicsArt was an appropriate fitment for the EORS campaign.