| 19 February 2021
Just as it ratchets up the breath of its offer with a slew of strategic acquisitions, streamer Cinedigm has created two executive roles, SVP revenue and director of programming, to support its the growth of not only its core streaming offers but also and digital business.
In this light, Daniel Schneider has been named senior vice president of revenue and Eric Rowe has been named director of programming. Schneider will manage various streaming and channel business lines throughout their lifecycle by increasing monetisation and using data analytics to make business decisions regarding resource allocation. Previously, he was VP of business development for the digital business at news network Cheddar, leading all distribution across the TV and digital landscape. Schneider scaled the company’s distribution from inception through its sale to comms firm Altice USA.