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During my regular routine of social media maintenance, I came across the following post on the @Tyrepress Twitter feed from Fast Ford, Mini Magazine and Total BMW editor, Daniel Bevis: “I defy you to find a more wretched tyre than a 7-year-old Luckyland Happygalop.” Now, to make it clear, Bevis was very much stating his personal, subjective opinion both in relation to that particularly floridly-named brand’s quality and in his specific choice of adjectives. However, since he raised that especially vocal opinion, there are at least two broader points to be made. Firstly, consumers have never been more empowered to research their purchases pre-sale and then air their views relating to tyres. And secondly, the ongoing proliferation of brands in the market makes the ability to discern quality and understand each brand’s provenance as important as ever.

Daniel bevisTyrepress twitterFast fordMini magazineLuckyland happygalop