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EXCLU : Billie Eilish dévoile des photos personnelles dans un livre
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Billie Eilish vue par elle-même
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The popular kids’ property and pre-school series, Bing is continuing to expand its UK licensing programme, building on the success the IP has seen across the toys and wider consumer product space to date.
Last year, demand for Bing products enjoyed an 11 per cent year on year increase, while this year, Acamar Films – the London-based studio behind the IP – has welcomed strategic new categories to the portfolio, dialing the UK licensing programme up to 25 licensees in total.
Not only will 2021 Bing move into bathtime and dental products with Solent, but also launch onto the children’s audio system, Tonies, as the platform prepares to deliver an audio storytelling experience for all Bingsters, slated for a 2022 release.
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BBC Studios is expanding its consumer products division with the appointment of Louise Rigby and Gaby Dior as its new licensing managers, with a focus on expanding the programmes around Bluey, Hey Duggee, BBC Earth, and Doctor Who.
The pair will report to BBC Studios’ licensing director merchandise, partnerships, and interactive, Rikesh Desai. Rigby will manage UK deals while Dior will oversee the licensing operations and agent relationships across EMEA.
Desai said: “Louise and Gaby bring a wealth of experience and creativity from the brand and licensing world. They have worked with some of the most popular brands and I’m thrilled they’re joining us at an exciting time to provide our fans with more opportunities to interact with their beloved programmes and characters in new and exciting ways.”
BBC Studios grows licensing and consumer products division with double hire – ToyNews
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