Over the past two years, a novel phrase entered the language: “the new normal.” And while it typically describes things that are subpar compared to bad times, there’s no reason “the new normal” can’t mean “better than ever.”
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Although all companies sell year round through traveling salesmen, at permanent offices, by phone and mail, most Apparel Mart showrooms are open only five times yearly. These five weeks are strategically located within the fashion year. Dallas is the first market of each new season, and every company, regardless of size or prestige, works around the clock to be ready for Dallas where they will be able to test their line and make adjustments before the first showing of the season in New York. Sales in Dallas are good indicators: numbers (particular garments) which do not sell may be pulled (taken out of the line), fabrics may be changed, modifications made. It’s like the Boston run of a Broadway play.