Fashion Sale India: E-commerce platforms Myntra and Ajio are leveraging post-festival season demand with sales campaigns— End Of Reason Sale and Big Bold Sale —offering discounted fashion products. Despite the official festival season s end, companies continue offering discounts, some aligning with Black Friday and Cyber Monday. With weddings beginning in many parts of India, firms aim to sustain consumption momentum.
E-commerce platforms Myntra and Ajio are leveraging post-festival season demand with sales campaigns— End Of Reason Sale and Big Bold Sale —offering discounted fashion products. Despite the official festival season s end, companies continue offering discounts, some aligning with Black Friday and Cyber Monday. With weddings beginning in many parts of India, firms aim to sustain consumption momentum.