Swedish fashion retailer H&M is under pressure to prove to investors it can turn its fortunes around and fend off fierce competition from fast-fashion rivals such as Zara, whose sales are rising, and China-founded Shein, set to go public this year. H&M, which sold more than $22 billion in clothing and accessories in its 2023 financial year, aims to reach an operating margin of 10% by the end of 2024. Faced with falling sales, the retailer with around 4,300 global stores is intensifying cost-cutting, prioritising profitability over revenues.
German fashion retailer Hugo Boss has overcome poor consumer sentiment in the past year and significantly increased its turnover and operating result. Sales in the fourth quarter rose by 10% in constant currency to €1.18 billion ($1.28 billion), the company announced from its headquarters in the south-western town of Metzingen on Tuesday on the basis of preliminary figures. It was the strongest quarter in the company's history in terms of turnover. All brands, regions and sales channels contribu
The FTSE small cap stock has lost about three-quarters of its value this year, as it battles a cash crunch and subdued consumer demand. Superdry has tried to raise funds and rein in costs, by curbing its digital marketing spending and exiting the U.S. wholesale business.
The world s second-biggest listed fashion retailer after Inditex, H&M has been prioritising its profit margin over sales, aiming to sell more expensive products and do less discounting, as it strives to reach an operating margin of 10% in 2024.