at the heart of the designer pages we built are these galleries which feature celebrities, runway models, and real women side by side by side. reporter: as for getting your hands on designer brands online, a number of companies like haute look have popped up offering daily deals or discounts for subscribers. every morning there s e-mails and notifications that are easily read through the mobile devices. whether it s an iphone or blackberry. and instead of consumers being told what is in style, they are actually able to choose what fits their style. reporter: before you dismiss haute look as a flash in the fashion pan, they recently raised $31 million in venture capital. they boast more than 2.5 million members. what we ve done is democratized the sample field. where it used to be only available to new york and los angeles, now it s available to people everywhere. the internet enables us to do, something that s powerful and will continue to change fashion