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How Kim Kardashian’s billion-dollar brand Skims defies the pandemic Toggle share menu
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How Kim Kardashian’s billion-dollar brand Skims defies the pandemic Despite the Kimono controversy and the lockdowns, Skims survived and she s now officially a billionaire, according to Forbes. How did that happen?
(Photo: AFP/Angela Weiss)
13 Apr 2021 08:10AM) Share this content
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Not long after Kim Kardashian West launched her shapewear brand Skims in 2019, pandemic lockdowns consigned its body-fitting product line to the back of consumers’ closets.
But Skims survived. Moreover, it has become a billion-dollar business.
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The company has raised US$154 million (S$206.62 million) in new funding, which Kardashian West said had lifted its valuation to US$1.6 billion. It is a heady amount for a not-quite two-year-old clothing brand, even one led by someone with her star pow