don t want the exact same deal everybody else is getting. so the brilliance of these sites is it makes you feel like you and a tiny handful of other people stumbled on to this great, fabulous find. and that s wonderful. it s like the biggest store in the world. reporter: this is where the magic starts at new york s brooklyn navy yard of all places. in this hot, dusty, 200,000 square foot facility. what some fashion addicts call the holy grail. gilt group s warehouse. how do you get people to buy clothing that they can t touch, can t feel, and can t try on? i think it s a couple of things. one is that it s appointment shopping. we have turned shopping into an event. reporter: that s for sure. i feel that shopping on gilt has turned me into a better multitasker than i was before. it fuses two of my major interests which are being lazy and shopping. reporter: think it s a fad? think again. gilt group was founded less than