The administration approaches it is often times who want to get the language right. Im not sure there is the same commitment to the policy follow through on the language. You need to set the language so you can set the bar. Abrams is probably the best person i have seen a government being able to set the language in government. What feels to me to be happening is in a lot of cases, theres a lot of focus on exactly what the language is in the policy doesnt always follow to it. A few months ago, in many ways, with the speech on isis. Sure they are doing as well as they need to understanding strategically where they need to go. They had a big middle east policy review and notably, nobody involved was outside the white house and nobody had ever lived in the middle east. Talking about communicating. Youve done a lot of work on this. Juliana has become kind of our expert on jihadist social media. It is amazing how sophisticated they are. Isis has its own media arm. The are behind a lot of sa