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Today, New York-based startup Atlast Food Co. announced that it has raised a $40 million Series A funding round to help it bring mushroom-based vegan meat products to consumers everywhere. Under its MyEats brand, Atlast makes vegan MyBacon from mycelium (the fast-growing root systems of mushrooms) by first producing “mushroom belly” which is sliced and brined. The resulting mushroom bacon mimics pork bacon in taste and texture a key differentiating factor from other plant-based meats on the market. While many plant-based products such as burgers, grounds, and chicken are made from an extruded base, MyBacon is a “whole cut” vegan meat made with six ingredients that offers a multi-sensory experience with the same sear, sizzle, chew, and fattiness of animal meat.