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What augmented creativity means for advertising

Faris Yakob asks what would happen if we let the machines into our creative process.

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Emotional realism and the many brands that reject it

It’s not just at Christmas: brands usually default to positive emotions, reflecting the idea that people just want to be happy all of the time; humans, however, are complex beings and their emotions are complex things, argues Faris Yakob, but brands are leaving a vast unexplored area untouched.

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Being creative about production

Being creative about production
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Building character builds brands

Building character builds brands
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Playing with brands

Playing with brands
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