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Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. An image from Farfetch s September 2020 Open Doors to a World of Fashion ad campaign. Farfetch
Farfetch plans to ramp up marketing investment to grow awareness of its brand.
The move comes as Amazon is also vying for a piece of the growing online luxury retail market.
Addressable TV is likely to play a big factor in its media mix in 2021, Farfetch CMO Gareth Jones said.
With lockdown conditions forcing much of the world to stay inside their homes and an uncertain economic outlook, analysts last March warned that luxury brands should prepare themselves for the worst [year] in modern history.