Faraz Maqsood Hamidi dips into Lady Corona’s playbook.
Every time Lady Corona visits, she has a way of bringing long hidden principles to the surface. Here are 21, in no particular length or order, as you mull the year ahead.
1. Our senses are our instruments to receive reality. But when it comes to creativity, we shouldn’t discount what we cannot ‘receive’ traditionally. Creativity is a tuning into; a means to receive what may be beyond the reception of most people.
2. Mistakes, failures and problems happen all the time. But a mistake is something we learn from. I did it wrong, I’ll do better next time. A marketing failure is a mismatch between what is built and the market. A problem almost always is an invention in disguise. An invitation to discovery.