Live streaming enables retailers to combine some of the most important aspects of the in-store experience – such as interactive customer service – with the ease and convenience (plus entertainment factor) of online shopping. Here are four brands investing in the strategy.
Upscale department store chain Nordstrom is getting into livestream selling, the latest U.S. retailer to jump on the trend that has been already popular in China
Dive Brief:
Nordstrom on Wednesday announced a shoppable, interactive livestream platform, an extension of the more than 50 virtual events the retailer has hosted since last year. During each show, customers can shop at Nordstrom.com and participate in a live chat, according to an emailed press release.
The first, on Thursday from the New York City flagship, will feature fashion designer turned stylist José Ramón Reyes demonstrating ways to wear Burberry pieces. Part of the presentation will be pre-recorded and will conclude with a question and answer session.
Upcoming events feature beauty, skincare and fashion experts and brand representatives, who will provide tips and tricks of the trade, the company said.
Anne D Innocenzio
In this photo made on Wednesday, Feb. 24, 2021, an entrance to a Nordstrom store at a shopping mall in Pittsburgh. The upscale department store chain is getting into livestream selling, the latest U.S. retailer to jump on the trend that has been already popular in China. The move, announced Wednesday, March 17, is part of the companyâs overall strategy to shift more of its business online. (AP Photo/Keith Srakocic) March 17, 2021 - 10:01 AM
NEW YORK - Upscale department store chain Nordstrom is getting into livestream selling, the latest U.S. retailer to jump on the trend that has been already popular in China.