May 11, 2021
The giant pink bow and resulting flood of photo-takers has been described as another example of how “daka” culture – travelling to be seen – is ruining people’s lives in China.
South China Morning Post
An 80-year-old woman in Shanghai is the latest casualty of the internet fad of visiting viral destinations to take photos and post them on social media, known as
daka in Chinese.
The woman’s home went viral last week after a huge pink fabric bow was put up on one of the apartment building’s balconies, making it look like a small Disney castle.
After the building became popular on Douyin, the Chinese version of TikTok, fans flooded in to take photos of the elderly woman’s home and catch a glimpse of her. She soon found it uncomfortable to live there.
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