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As we take a Deep Dive into how the pandemic has sped up the globalization of the marketing industry, The Drum looks at the incredible buying power of the Korean pop culture (Hallyu) audience and how something so seemingly hyper localised transcended borders to become the biggest cultural export the world has seen for some time.
McDonald s Saweetie Meal Arrives With New Ad and Sweepstakes adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.