it, this is in fact bypassing their own website, right? well, that s true. who would have thought? this is i think this is bricks and mortar fighting back, neil. wall street journal first flagged us but we have been looking at products online. we pickeded three that are on your diet. starting with kraft macaroni and cheese, the family size version. at wal-mart, $2.62. the 14 ounce. in store, $1.88. almost an 80 cents savings. that s cheaper than amazon. and ritz crackers, the family size box is $3.83. in the store you save 80 plus cents. and lastly, a hamburger helper four-cheese lasagne online sells for $2.20. in the store, $1.50.