bain capital, a private equity firm whose business dealings sometimes led to people losing their jobs. that s what happened at the kansas city steel mill that s the focus of the new obama campaign ad. featuring workers who say that mitt romney and others ruined their lives. having a good paying job that you can support and raise a family on is hugely important. the sale of bain capital. i know how business works. bain capital was the majority owner. they were responsible. mitt romney was deeply involved in the influence that he exorcised over these companies. they made as much money off it as they could. they filed for bankruptcy without any concern for the family os they have communities. they were like a vampire. came in and sucked the life out of us. vampire that came in and sucked the life out of us. pretty strong words. the ad is clearly designed to tug on emotions to paint mitt romney as a heartless corporate raider who cared nothing for the workers at the