how about mickey d s? launching what s called the mcbike. you see that there. trying to reach out to millenials and realize a lot like to ride bikes. they come up to this handy thing you can put right on your bike that holds your drink, fries and burger created in buenos aires. launched in denmark and colombia. it s going to go to japan and amsterdam and hopefully it will come over to our neck of the woods for bikers. you pick it up and hang it on your bike. it just seems to be contrary to the concept of you re putting on 2400 calories with a big mac and then biking. i just eat the fries, 220 and a diet coke is healthy. very good. selfie sticks have gone pretty much from silly to sane over the last year or so. now they have hit the fashion runways. take a look at this. the famed designer pucci immortalizing the selfie stick. there s a guy there embroidered image of a guy holding a selfie stick. it s all about the selfie even on the catwalk. it is.