FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore
Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
Stellar Ace and FairPrice Group (FPG) Media have announced their collaboration to offer a suite of comprehensive, omnichannel media inventory to advertisers. Now, advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.
Advertising investment has steadily grown in retail media. A study conducted by Forrester Consulting in 2020 indicated that retail media has proven to be a strategic investment for savvy brands because it delivers on critical key performance indicators (KPIs). 95 percent of respondents shared that their companies have seen an increase in ROI or return on advertising spend (ROAS) due to retail media.