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Accor makes another big lifestyle play – Travel Weekly

02 Feb 2021 Global hospitality giant Accor has announced a strategic partnership with Faena Group to expand the luxury lifestyle hotel brand around the globe. The new venture will encompass the management of Faena Buenos Aires and Faena District Miami Beach, as well as all future projects created in collaboration between Accor and Faena. Dubai is slated to be the first international destination as part of the expansion of the Faena brand, which was founded by Argentine hotelier and real estate developer Alan Faena. Commenting on the partnership, Accor chairman and CEO Sébastien Bazin said: “Accor is building an experience-based hospitality platform and, in doing so, we greatly value the energy and ideas that entrepreneurs, creators and visionaries bring.

Faena seals deal with Accor to grow global footprint

/ Posted on 29 January, 2021 13:36 Accor has signed a partnership with Faena Group to expand the luxury lifestyle brand across the globe, with Dubai slated to be the first international destination. Alan Faena and Len Blavatnik, the brand’s founders, will work in partnership with Accor to develop Faena Districts in select global destinations. New venture with Accor seen by Faena as “catalyst for exponential growth” The new venture will manage Faena Buenos Aires and Faena District Miami Beach, as well as all future projects created in collaboration together. The endeavour will result in businesses which specialise in the development of socially responsible, holistic environments, anchored in cultural experiences ranging from residences and hotels to art and cultural spaces.

Faena Group and Accor embark on global venture to expand the Faena brand worldwide

Accor partners with luxury lifestyle brand Faena Group: Travel Weekly

| The pool at the Faena Hotel Miami Beach, part of the Argentine company s District Miami Beach complex. Accor and luxury hospitality player Faena Group have forged a strategic partnership, under which they plan to introduce the Faena brand to Dubai and other global destinations. The brainchild of Argentine hotelier Alan Faena, the Faena Group currently operates the Faena Buenos Aires complex, which opened its Faena Hotel Buenos Aires in 2004, and the Faena District Miami Beach, which debuted its Faena Hotel Miami Beach in 2015. Both are large-scale, mixed-use concepts that integrate their hospitality components with residential, retail and artistic and cultural elements, creating what the Faena Group calls one-of-a-kind, socially responsible, holistic environments.

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